Thursday, October 19, 2006

October 17, 2006 Compare Advertising Rates on Popular Blogs

Do you know how much money advertisers have to shell out to run ad campaigns on highly trafficked blogs ? Read the following comparison of the advertising rates on the three most popular blogs on earth.

TechCrunch.com - This Mecca of Web 2.0 generation generates over 2 million page views per month and advertisers can rent prominent 125x125 banner space on Techcrunch for a fee of $10,000 per month which translates to a $5 CPM. A skyscraper on Techcrunch available via Federated Media is priced at $20 CPM which is roughly $40k for a month.

Lifehacker.com - The average CPM for image banners is $8 while a 7-day text link on Lifehacker is available for $100. Lifehacker receives around 200,000 views per day so a month long banner campaign on Lifehacker could cost you $48k @ $8CPM.

BoingBoing.net - This directory of wonderful things handles close to half a million hits per day. A 125x125 text ad on BoingBoing costs $350 for a week while rectangular banner ads are available at $20 CPM. If you advertise via Adbrite, a text link for a week on BoingBoing will cost you $500.

On a related note, the Sponsors Kit for Digital Inspiration is now ready.

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